🇺🇸 영어 원문
Two adverts on Instagram which featured football stars Harry Kane and Erling Haaland were banned for being “irresponsible”, the UK’s advertising watchdog says.
The Advertising Standards Authority (ASA) said the ads, which were for an online betting site, breached their code because Kane and Haaland had a “strong appeal to under-18s”.
Oddschecker, which posted the images, said they were “primarily editorial in nature, rather than ads” and that it had set the account to 18-plus.
However, the ASA said that there was “at least a significant number of children who had not used their real date of birth when signing up” to Instagram.
The ASA investigated the adverts in question, from November, after a complaint from a researcher at Bristol University.
One showed a picture of Kane with the caption: “Harry Kane is the most backed player to win the Ballon d’Or in 2026 (32% of bets),” with a trophy emoji.
The other showed Haaland and was captioned: “In the last 24 hours, Norway to win the 2026 World Cup is the most-backed bet placed through oddschecker.”
Cyan Blue Odds Ltd, trading as Oddschecker, said it recognised featuring top footballers could appeal to children, and had set the account so only over-18s could see it.
It argued the posts were not advertising but more general “editorial” content, which was why there was no age disclaimer or message promoting responsible gambling.
The ASA dismissed the defence, considering Kane and Haaland “to be a high risk of strong appeal to under-18s”.
It added: “For those reasons, we concluded the ads were irresponsible and breached the code.”
The ASA separately found another Instagram ad featuring a footballer did not break its rules.
The advert for Betway featured a picture of ex-Arsenal forward and now pundit Thierry Henry, but the ASA said he was unlikely to appeal strongly to under-18s and therefore did not go against its code.
Some parents believe whether the government will take strong enough action remains to be seen.
🇰🇷 한국어 요약
영국의 광고 규제 기관인 ASA 는 인스타그램에 올라온 축구 스타 해리 케인과 에를링 하알란드가 등장한 베팅 광고를 금지했습니다. 이 광고들은 10 대들에게 강한 매력을 주기 때문에 ‘부적절하다’는 판단이었죠. 광고주 측은 이것이 광고가 아니라 편집 콘텐츠라고 주장했지만, ASA 는 인스타그램 가입 시 실제 생일을 입력하지 않는 아이들이 많다는 점을 들어 규정을 위반했다고 보았습니다. 반면, 티에리 앙리가 등장한 다른 광고는 10 대들에게 덜 매력적이므로 문제가 없다는 결론을 내렸습니다. 이는 청소년 보호를 위한 중요한 사례입니다.
🔑 핵심 단어 (Vocabulary)
- banned – 금지되다 – Two adverts… were banned.
- irresponsible – 무책임한 – …banned for being “irresponsible”.
- breached – 위반하다 – …breached their code…
- appeal – 매력을 주다 – …strong appeal to under-18s.
- editorial – 편집상의/사설의 – …primarily editorial in nature…
- disclaimer – 면책 조항/주의문 – …no age disclaimer…
- investigated – 조사하다 – The ASA investigated the adverts…
- complaint – 불만/고발 – …after a complaint from a researcher…
- regulator – 규제 기관 (ASA) – …the UK’s advertising watchdog says.
- pundit – 전문가/평론가 – …now pundit Thierry Henry…
🔗 원문 링크
https://www.bbc.com/news/articles/c3w220y2l8xo?at_medium=RSS&at_campaign=rss