🇺🇸 영어 원문
Fifa has been forced to U-turn on plans to sell off a slice of the World Cup after fierce opposition, with threats of future boycotts and calls for the governing body’s president, Gianni Infantino, to quit. But why were a group of tech investors interested in the World Cup in the first place, and are similar proposals in the future inevitable?
In a world in which AI could upend human recreation and pastimes, executives at Thrive Eternal, a spin-off of venture capital firm Thrive Capital, saw an opportunity to lead a group of investors to place cash in the biggest sporting competition on the planet. The football World Cup was seen as the latest in a new strategy from the firm, which believes that sport will not only survive the AI revolution, but grow in value.
Run by Joshua Kushner, Thrive mainly invests in technology companies developing artificial intelligence (AI) and it has been a major financial backer of OpenAI. But in April this year, the New York City-based entity created the new investment arm Thrive Eternal in order to invest in areas that have “qualities that cannot be replicated by technology”. Sport is central to that strategy, and that is where football – and securing a minority stake in the World Cup under Fifa’s proposed Forward Enterprise (FFE) – became an opportunity.
The view is that the tradition, cultural and identity aspects of football will protect the sport from being upended by AI compared with other forms of entertainment such as movies and music, which are already seeing the technology start to replace humans.
Professor Simon Chadwick has worked in the global sports industry for 30 years, including working with both fan groups, football clubs and governing bodies Fifa and Uefa. He said investment interests and commercialisation in general meant a lot of decisions were being made on behalf of football and fans “in Wall Street and Silicon Valley”. “It is almost as though it’s crept up on us and a lot of people haven’t really thought about what’s happening,” he told the BBC. While this raised governance questions for Fifa, he added: “Whether people like it or not, private equity investment in sport is happening.”
🇰🇷 한국어 요약
이번 BBC 기사는 인공지능(AI)이 많은 분야를 대체하는 시대에도 스포츠, 특히 축구 월드컵이 왜 ‘AI로 대체할 수 없는 특별한 가치’를 지니는지 이야기합니다. 기술 투자 기업인 ‘Thrive Eternal’은 AI로 영화나 음악은 만들어낼 수 있어도, 축구가 가진 역사, 문화, 팬들의 열정과 정체성은 기술로 복제할 수 없다고 보고 월드컵 지분 매입을 시도했습니다. 하지만 팬들과 전문가들의 강력한 반발로 FIFA는 결국 계획을 철회했습니다. 이 기사는 기술이 발전해도 인간의 정서와 문화적 전통이 얼마나 중요한지, 그리고 스포츠가 단순한 오락을 넘어 우리 삶에 어떤 의미를 주는지 생각해보게 합니다. 청소년 여러분도 AI 시대에 어떤 것들이 우리만의 고유한 가치인지 한번 고민해 보세요!
🔑 핵심 단어 (Vocabulary)
- upend – 뒤집다, 완전히 바꾸다 – In a world in which AI could upend human recreation and pastimes…
- venture capital – 벤처 캐피탈 (신생 기업에 투자하는 자본) – …a spin-off of venture capital firm Thrive Capital…
- replicated – 복제하다, 똑같이 만들다 – …invest in areas that have “qualities that cannot be replicated by technology”.
- minority stake – 소수 지분 – …securing a minority stake in the World Cup…
- commercialisation – 상업화, 상품화 – …investment interests and commercialisation in general meant…
- governance – 거버넌스, 운영 관리 체계 – While this raised governance questions for Fifa…
- private equity – 사모 투자 – …private equity investment in sport is happening.
- boycott – 보이콧, 불매 운동 – …threats of future boycotts and calls for…
- inevitable – 피할 수 없는, 필연적인 – …and are similar proposals in the future inevitable?
- governing body – 관할 기관, 총괄 조직 – …calls for the governing body’s president…
🔗 원문 링크
https://www.bbc.co.uk/news/articles/cd7l4e3v238o?at_medium=RSS&at_campaign=rss