🇺🇸 영어 원문
TikTok is introducing a subscription charge for UK users who do not want to see adverts on the platform. From Monday, the social media giant will start notifying users aged 18 and over that they will be required to pay £3.99 a month for an ad-free experience. Users will be asked to decide whether they want to pay for no ads on TikTok or continue using the app for free – with personalised ads – by 11 November.
TikTok says its ad-free offering aims to give users more choice over their platform experience – but social media expert Matt Navarra says it forms part of a wider pattern of firms “putting a monthly price on stepping outside of the ad-targeting machine”. It comes after the company began testing ad-free monthly subscriptions in some global markets in 2023. Instagram, Facebook and Snapchat have all rolled out similar subscriptions for users in recent years – letting users opt to see no or fewer ads in exchange for a monthly fee.
TikTok said it will gradually notify UK users about its own version, TikTok Ad-Free, in pop-up notifications over the next few months. “Advertising on our platform is already helping thousands of British businesses reach new customers, increase sales and create jobs, while our new ad-free option gives people greater control over their experience,” said Kris Boger, TikTok’s UK managing director. “Together, this ensures we continue to deliver real economic impact while giving our community the flexibility to engage with TikTok in the way that suits them.”
Those who opt to subscribe to TikTok Ad-Free for £3.99 a month will no longer see ads delivered by the company across the app, such as within its For You feed. However, they will still see content posted by creators paid or sponsored to advertise particular products or services – often signposted with “#ad”. Those who do not subscribe and opt to use TikTok for free will see personalised ads.
TikTok also says users can control how some data is used for advertising within the app’s settings. But where UK users can currently opt out of receiving ads targeted to them while using the app for free, they will no longer be able to do so under its changes. With TikTok Ad-Free, the company is joining a handful of platforms now asking people to pay if they want to opt-out of targeted advertising.
🇰🇷 한국어 요약
이번 뉴스는 틱톡 (TikTok) 이 영국 사용자들에게 광고를 보지 않기 위해 월 3.99 파운드 (약 6,500 원) 를 내는 구독 서비스를 출시한다는 소식입니다. 18 세 이상 사용자에게 11 월 11 일까지 유료 구독 또는 무료 (광고 포함) 사용 중 선택을 하도록 알릴 예정입니다. 이는 틱톡이 광고 타겟팅 시스템에서 벗어나고자 하는 사용자에게 선택권을 주려는 시도이지만, 전문가들은 이것이 기업들이 사용자 데이터를 기반으로 한 광고 수익 모델을 유지하기 위해 월 요금을 부과하는 새로운 흐름의 일환이라고 분석합니다. 인스타그램, 페이스북, 스냅챗 등 다른 플랫폼들도 이미 유사한 서비스를 제공하고 있습니다. 구독을 하지 않으면 맞춤형 광고를 보게 되며, 데이터 사용 설정을 통해 광고 타겟팅을 제한할 수 있는 기존 옵션도 변경될 수 있습니다.
🔑 핵심 단어 (Vocabulary)
- Subscription – 구독 – TikTok is introducing a subscription charge for UK users.
- Adverts – 광고 (영국식 표현) – Users who do not want to see adverts on the platform.
- Personalised – 맞춤형의 – Continue using the app for free – with personalised ads.
- Ad-targeting – 광고 타겟팅 – Stepping outside of the ad-targeting machine.
- Roll out – 출시하다, 도입하다 – Instagram, Facebook and Snapchat have all rolled out similar subscriptions.
- Managing director – 경영 이사 – Said Kris Boger, TikTok’s UK managing director.
- Economic impact – 경제적 영향 – Ensures we continue to deliver real economic impact.
- Sponsored – 후원받은, 광고성 – Content posted by creators paid or sponsored to advertise.
- Opt out – 탈퇴하다, 선택하지 않다 – Users can currently opt out of receiving ads.
- Targeted advertising – 타겟 광고 – Asking people to pay if they want to opt-out of targeted advertising.
🔗 원문 링크
https://www.bbc.com/news/articles/cn0pgl0vk0qo?at_medium=RSS&at_campaign=rss